Choose a GEO agency with verifiable scope and evidence

CH.01

Start with the work you need

Choose a scope that addresses your buyer questions, current content and measurement needs. Compare what each provider will deliver, what evidence you can inspect and what your team must supply.

AI answers and source links can vary by question, context, platform and collection time. A screenshot documents one observation; a tracked sample with recorded conditions helps you interpret a pattern. Neither alone proves that an agency caused a sale.

Before requesting a proposal, list the business problem, existing content, relevant markets, available analytics and review capacity. Ask providers to distinguish work they control from outcomes that depend on platforms, buyers and your team.

• →Scope: identify included work, exclusions, deliverables, owners and review dates.
• →Evidence: separate real attributable records, anonymized records and illustrative examples; note access and consent limits.
• →Decision: compare the proposal with your budget and internal capacity, including the option to reduce scope or defer the work.

CH.02

12 questions, part 1: method and measurement

The first six questions make the measurement scope explicit. Ask for clear definitions and records appropriate to the service, rather than a universal sample size or engine mandate.

Request a written explanation and walk through one example. Note what you can inspect, what needs permission and what remains unknown. A reproducible procedure can still produce varying AI answers.

CH.03

12 questions, part 2: delivery and terms

The next six questions compare delivery, evidence access and commercial responsibilities. Judge the specific proposal; price, tenure, NDA and contract length are not proof of honesty or results.

Ask what can be shared with authorization and what alternative demonstration is available. Record limitations without turning unavailable customer data into an allegation.

CH.04

Six evidence requests before you commit

Agree what evidence is relevant, available and authorized. These requests can be met through redacted records, demonstrations or clearly labeled templates; record the limits of each.

• →A sample baseline: prompt text, platform or mode, dates, citation/mention definitions, source links and collection conditions. Identify whether it is a real record or an illustration.
• →Question selection: audience and intent rationale, sample coverage, inclusion criteria and how refreshes affect comparison.
• →A reporting example: deliverables, changes, observations, unresolved gaps, owners and next actions; confirm the proposed reporting cadence.
• →An attribution note: channel/source definitions, CRM handling, separate self-report, missing data and deduplication; no assumed recovery of unknown sources.
• →A change record: content before and after, rationale, dates and comparable observations, with confounders and causal limits disclosed.
• →A contract and rights summary: scope, acceptance, review points, payment, termination, remedies, confidentiality and ownership/export of content and data.

Put the agreed requests in the procurement brief and set a delivery date. Respect client confidentiality and intellectual property; decide whether an authorized alternative provides enough evidence for your commitment.

CH.05

Five issues to clarify

Use these signals to request evidence or clearer terms. If a material gap remains, reduce the commitment or pause the decision; they are not a score proving that a provider is dishonest.

CH.06

Compare scope and cost on the same basis

Ask each provider to itemize the work, billing unit, dependencies and exclusions. This table is a comparison checklist, not a survey of market prices.

Tenten GEO’s current starting prices and quote scope are on /pricing. The published audit terms include “30-day delivery, fully creditable toward a later plan”. Confirm the applicable plan, invoice credit and written proposal before committing.

• →Compare total project cost, including your review time, tools and excluded work; a low or high fee alone does not establish quality.
• →Ask how the fee maps to named deliverables and how additional work is approved. Confidentiality or a custom quote is not evidence of bad intent.
• →Treat a forecast as assumptions to inspect, not proof of future revenue. Review payment, term and remedy provisions separately.

CH.07

Apply the same checks to Tenten

This guide is written by a service provider. Use the same procurement questions on our public offer, proposed scope and evidence; the author’s position is not independent validation.

Ask Tenten to confirm the question and platform scope, collection method, deliverables, reporting cadence, review responsibilities and data rights for your proposal. Check evidence labels on /results and ask what authorized records are available; an illustrative composite is not an attributable customer outcome.

Published commercial structure: A 30-day audit goes first, and the audit fee is fully creditable; a 90-day trial period follows, terminable at any time if we miss the forecast range; then month-to-month, no annual lock-in. Read the current /pricing terms and written proposal together. Forecast inputs and ranges are assumptions to review, not proof of future revenue.

Confirm fit before booking

• →Compare the current quote with your budget and internal work, rather than an old starting fee repeated in this guide.
• →If you need a fixed delivery date, specify the deliverable. Do not assume a platform visibility or Pipeline outcome will occur on that date.
• →Confirm who can supply product facts, source permissions and domain review. The required client effort depends on the agreed scope.