FREE OPERATOR KIT

Working files for the part after the strategy deck

A GEO program becomes real when prompts, evidence, changes, claims, owners, and re-tests live in inspectable records. These four blank CSV templates are intentionally boring, portable, and ready for Sheets, Airtable, Notion, or your own warehouse.

No email · Blank templates · Stable machine-friendly columns · No sample performance data

TEMPLATE LIBRARY

Four records that keep the operating loop honest

Download the blank CSV or copy its header row. Each schema separates a different kind of evidence so assumptions do not quietly become results.

Prompt Coverage Map

Connect buyer decisions to exact questions, locales, engines, and the facts an answer should cite.

Use when: Before monitoring, content planning, or a visibility audit.

Columns

cluster_idbuyer_roledecisionexact_promptlocaleengineevidence_requiredowner

Query-level Evidence Log

Record mentions, citation cards, cited URLs, observation dates, reviewers, and limitations separately.

Use when: Whenever a model answer is observed or re-tested.

Columns

observation_dateenginelocaleprompt_idmention_statuscitation_cardsource_urlanswer_snapshot_refreviewerlimitation

Evidence-led Rewrite Queue

Turn confirmed gaps into owned URLs, priorities, owners, change dates, and re-test decisions.

Use when: After diagnosis and during every three-week operating loop.

Columns

priority_idpage_urlprompt_clustergap_typeevidence_strengthbuyer_valueeffortownerstatuschange_dateretest_datedecision

Marketing Claim Registry

Label each public claim as named, anonymized, illustrative, or modeled and attach its authority and review date.

Use when: Before publishing a case, benchmark, landing page, proposal, or AI-readable fact.

Columns

claim_idclaim_textclaim_typesource_urlevidence_ownervalid_fromreview_dateapproved_surfaceslimitationstatus

USE CONTRACT

Three rules before the first row

01Keep blank and unknown values blank; do not convert them to zero or ‘not found.’
02Never place contact data, confidential answer text, or client secrets in a shared working file.
03Preserve dates, locales, engine names, sources, reviewers, and limitations so re-tests remain comparable.

Need a system around the files?

The Operating Manual supplies the sequence. The URL Snapshot supplies observed public-site inputs. The paid audit adds human interpretation and ownership.

Open the Operating Manual Run the URL Snapshot